Tag: Ruth Saunders

Marketing

Co-creation - A Powerful Negotiation Tool with Brand Strategy...

Ruth Saunders has over 25 years of experience in marketing and brand strategy. She has worked across a range of B2C and B2B industries...

Management

Three issues that bug the Board and how to avoid them

Ruth Saunders, Author, Marketing in the Boardroom: Winning the Hearts and Minds of the Board